At ec77, the privacy and security of every player's personal information is a fundamental responsibility — not an afterthought. This Privacy Policy explains exactly what data ec77 collects from players across Pakistan, how that data is used, who it may be shared with, and what rights you hold in relation to your personal information. We encourage you to read this document in full before registering an account.
These cards summarise ec77's core data protection commitments. They do not replace the full legal text below — always read the complete policy for the definitive version of each commitment.
ec77 collects only the personal information that is strictly necessary for account management, identity verification, payment processing, and regulatory compliance. We do not harvest data beyond what serves a clear and legitimate purpose.
All data transmitted between your device and ec77's servers is protected using industry-standard TLS encryption. Sensitive payment data processed via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank is handled through encrypted, PCI-compliant channels at all times.
ec77 does not sell, rent, or trade your personal data to third-party marketing companies. Data is shared only with regulated service providers who operate under binding data processing agreements, and with authorities where legally required.
ec77 players have the right to access, correct, and request deletion of their personal data, subject to our legal retention obligations. All such requests are handled within 30 days of submission through ec77's support team.
ec77 retains player data only for as long as it is necessary for the purposes it was collected, or as required by applicable anti-money laundering and gaming regulatory obligations. Account data is securely deleted or anonymised after the applicable retention period expires.
Whenever ec77 makes material changes to this Privacy Policy, registered players are notified via the email address on their account. We believe you should always know how your data is being handled — no hidden clauses, no surprise uses of your information.
This Privacy Policy ("Policy") is published by ec77 ("ec77", "we", "us", "our"), the operator of the online gaming and sports betting platform available at ec77.asia. This Policy describes how ec77 collects, uses, stores, shares, and protects the personal information of players, visitors, and prospective users ("you", "your") in connection with your access to or use of ec77's website, mobile platform, gaming products, and customer support services.
ec77 is committed to handling your personal data responsibly and in compliance with the data protection obligations applicable under its international gaming licence. This Policy applies to all personal data collected from players based in Pakistan and any other jurisdiction in which ec77 is accessible. By registering an ec77 account, making a deposit, or continuing to use ec77.asia, you acknowledge that you have read and understood this Policy and consent to the data practices described herein.
ec77 collects personal data that falls into the following categories. The specific data points collected depend on your level of interaction with the platform — a visitor who browses without registering will have less data collected than a fully verified player.
| Category | Examples of Data Collected | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, photograph (from ID documents) | Account registration & KYC verification |
| Contact Data | Email address, Pakistani mobile number, residential address | Account registration |
| Financial Data | JazzCash/EasyPaisa account number, bank account details (HBL, UBL, Meezan Bank), transaction history, deposit and withdrawal amounts in PKR | Payment processing & KYC |
| Gaming Activity Data | Game history, bet amounts, win/loss records, session duration, preferred games (cricket betting, slots, live casino, crash games) | Ongoing platform use |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, time zone | Platform access (automatic) |
| Usage Data | Pages visited, features used, navigation paths, session timestamps, referral source | Platform access (automatic) |
| Communications Data | Live chat transcripts, support ticket content, email correspondence with ec77 | Customer support interactions |
| Responsible Gaming Data | Self-exclusion status, deposit limits set, cooling-off period history, problem gambling self-assessments | Responsible gaming tool activation |
ec77 collects personal data through the following methods:
Information you provide directly to ec77 when registering an account, completing KYC verification, making a deposit or withdrawal request, contacting customer support, responding to a survey or promotion, or setting responsible gaming preferences. This is the primary source of identity and contact data.
When you access ec77.asia or the ec77 mobile platform, certain technical and usage data is collected automatically through cookies, server logs, and similar tracking technologies. This includes your IP address, device identifiers, browser information, and behavioural patterns on the platform. See Section 7 for full details on ec77's use of cookies.
ec77 may receive information about you from third parties in the following circumstances:
ec77 uses personal data collected from players for the following purposes:
ec77 processes your personal data on the following legal grounds:
ec77 does not sell, rent, or transfer your personal data to third parties for their own marketing purposes. Data is shared only in the following circumstances and only to the extent necessary for the stated purpose:
ec77 engages trusted third-party service providers to perform specific functions on its behalf, including identity verification, payment processing, fraud screening, customer support software, data hosting, and analytics. All such providers are subject to binding data processing agreements and are permitted to process your data only as instructed by ec77.
To process your deposits and withdrawals, ec77 shares the minimum necessary financial data with payment partners including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and cryptocurrency processing services. These partners operate under their own privacy policies and applicable financial regulations.
ec77 may be required to disclose personal data to gaming regulators, financial intelligence units, law enforcement agencies, or courts where required by a valid legal order, warrant, or regulatory direction. ec77 will notify affected players of such disclosures to the extent permissible by law.
In the event of a merger, acquisition, or sale of all or part of ec77's business assets, player data may be transferred to the acquiring entity as part of that transaction. Players will be notified prior to any such transfer that would materially affect their privacy rights.
ec77 uses cookies and similar tracking technologies (including web beacons and pixel tags) to operate and improve its platform. Cookies are small text files stored on your device when you visit ec77.asia. ec77 uses the following categories of cookies:
ec77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
Despite these measures, no digital platform can guarantee absolute security against all possible threats. In the event of a data breach that poses a risk to your rights and freedoms, ec77 will notify affected players promptly and in accordance with its obligations under applicable data protection law.
ec77 retains personal data for the periods set out below. After the applicable retention period expires, data is securely deleted or anonymised so that it can no longer be associated with an individual player.
| Data Category | Retention Period | Reason |
|---|---|---|
| Identity & KYC documents | 5 years from account closure | AML regulatory obligation |
| Transaction records | 5 years from transaction date | Financial regulatory obligation |
| Gaming activity logs | 3 years from account closure | Dispute resolution & licence compliance |
| Customer support records | 2 years from last interaction | Service quality & dispute resolution |
| Marketing consent records | Until consent is withdrawn + 1 year | Proof of consent |
| Technical & usage logs | 12 months from collection | Security monitoring & fraud prevention |
| Self-exclusion records | Duration of exclusion + 5 years | Responsible gaming compliance |
As a player whose personal data is processed by ec77, you hold the following rights in relation to your information. To exercise any of these rights, please contact ec77's support team at [email protected] with a clear description of your request. ec77 will respond within 30 days of receiving a valid request.
ec77 is strictly an adults-only (21+) platform. ec77 does not knowingly collect personal data from individuals under the age of 21. If ec77 discovers or has reason to believe that a player is under 21, the account will be immediately suspended, all associated data will be retained only to the extent required to evidence the age violation and comply with regulatory reporting obligations, and all funds in the account will be subject to the underage gambling provisions of ec77's Terms & Conditions.
Parents and guardians who believe that a minor may have registered on ec77 are encouraged to contact the support team immediately at [email protected]. ec77 takes all such reports seriously and will investigate and act on them as a matter of priority.
ec77 may send you promotional emails, SMS notifications, and in-platform messages about bonuses, new games, PSL betting promotions, and other offers — but only where you have given your explicit consent to receive such communications during account registration or at a later date.
You may opt out of marketing communications at any time by:
Please note that opting out of marketing communications does not affect transactional messages, which ec77 is required to send in connection with account activity, such as deposit confirmations, withdrawal notifications, KYC status updates, and responsible gaming alerts.
ec77 operates internationally and may process or store your personal data on servers located outside of Pakistan. Where personal data is transferred to a country that does not provide an equivalent level of data protection, ec77 ensures that appropriate safeguards are in place, including standard contractual clauses, data processing agreements with data importers, or reliance on recognised adequacy determinations.
Third-party service providers engaged by ec77 — such as identity verification services, cloud hosting providers, and analytics platforms — may also process data in jurisdictions outside Pakistan. All such providers are contractually required to implement data protection standards that meet or exceed those applied by ec77.
ec77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. When material changes are made, ec77 will notify registered players via the email address associated with their account and will display a prominent notice on ec77.asia for a reasonable period following the change.
The "Effective Date" at the top of this Policy indicates when the current version came into force. We encourage all ec77 players to review this Policy periodically. Your continued use of ec77 following any amendment constitutes acceptance of the updated Privacy Policy.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how ec77 has handled your personal information, please contact ec77's Data Protection team through the following channels:
ec77 will acknowledge all privacy-related enquiries within 48 hours and aims to resolve them within 30 calendar days. For complex requests or those involving large volumes of data, the resolution period may be extended by a further 60 days, in which case ec77 will notify you of the extension and the reason for it within the initial 30-day period.
If you are not satisfied with ec77's response to a privacy complaint, you have the right to escalate the matter to the independent dispute resolution body designated by ec77's licensing authority, or to the relevant data protection supervisory authority in your jurisdiction.
ec77 protects your privacy at every step. Join thousands of Pakistani players enjoying cricket betting, live casino, and instant PKR payouts — all in a secure, transparent environment. 21+ only.